Sex, Rock 'n' Roll and Global Warming
By Kelpie Wilson
Truthout | Environmental Editor
Monday 30 July 2007
Can globally synchronized music concerts change the world? Was Al Gore's Live Earth extravaganza worth its cost in carbon emissions? Since the July 7 event, a number of commentators have groused about the carbon footprint of the events, the lack of focus on measurable goals and the inherent wastefulness of mega-stars who fly their bloated entourages around in private jets.
These complaints are all valid enough, but the organizers also never claimed the concerts to be anything more than the launch of a public education campaign about global warming. In the long run, however, the organizers have extremely outsize ambitions. They hope the Live Earth concerts will have been the tipping point for a transforming change in consciousness. The proof of this concept, that a global entertainment event can start a revolution, will only be available as time shows us how Live Earth has impacted mass consumer culture.
Preliminary returns are not greatly encouraging if you go by such barometers as People magazine. People's story on Live Earth, wedged into the back half of the July 23 issue, ran barely 250 words with a scant half dozen pictures. The article's main point was that the music "helped the medicine go down." These are not words to start a revolution.
Dissecting the rest of this issue of People shows you what the problem is. From the cover story, "The World's Richest Teens," to the multi-page spread on the million dollar Eva Langoria-Tony Parker wedding, it was all about bling. Clearly, to save the planet, we'll have to find other role models than the winners of the most lavish wedding competition.







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